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8. priint:day - Speaker

  • Dierkes

    Stefan Dierkes



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    Fröhlich

    Beate Fröhlich



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    Grube

    Christin Grube

    Owner, CHG projects UG

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    Gülpen

    Christian Gülpen

    Employee at the Department of Technology and Innovation Management at RWTH Aachen University

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    Halfar

    Patrick Halfar

    Consultant

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    Härschnitz

    Jutta Härschnitz

    head of graphic design at XXXL Marketing GmbH

    XXXLutz - International High Volume Print Publishing utilizing priint:comet

    Online channels, tv/radio-campaigns, catalogues, leaflets and brochures - the marketing universe of the XXXLutz group is at least as impressive as the expansion strategy of the retail company itself. Our Enterprise Solution Partner Premedia empowers the world's second largest furniture retailer with their outstanding problem solving skills and the innovative use of Werk II technology for the XXXLutz marketing challenges. At the bottom line: Success by efficient print automation in combination with smart marketing technology integration.

    Herold

    Stefan Herold

    Managing Director of Osudio Deutschland GmbH

    Touchpoints are out - Micro-Moments are in

    Omni trends are changing rapidly.
    Today touchpoints are a much discussed topic and motto of Priint Days 2016. The next trend is called "Micro-Moments".

    Are your investments in touchpoints vain? The world is changing faster and faster - how to keep the business step? Find out more in an interesting lecture on emerging trends and how to keep up with the current speed.

    Huber

    Horst Huber

    Managing Director of WERK II Medien- und Informationsges. mbH

    The limits of communication

    Every day, new communication channels spring up like mushrooms, that help companies reach their customers and consumers, all using offline, online and mobile devices. The number of "touchpoints" where customers come into contact with the product or service, in the so-called "customer journey", grows continuously. Here, the marginal utility in the individual channels is already long reached. At the same time many channels still exist as "silos" side by side, processes and organization are not really harmonized. How can the internal borders between "offline" and "online" divisions be overcome? How can offline and online touchpoints be connected, for an integrated multi channel communication? Horst Huber gives a visionary outlook on the limits  and different facets of the communications environments of tomorrow.

    Lucas-Nülle

    Thomas Lucas-Nülle

    CEO of THE GROUP OF ANALYSTS GmbH

    Revealing Differences

    When searching an adequate product or service, clarity and transparency are essential. What do I get, how much time does it take, how much does it cost? Due to the omnipresent overabundance of offers and touchpoints in the communication, recognising the differences is the main challenge for the customers today. The software sector provides a multitude of solutions for this "communication problem". But what about the own communication and clarity? A new approach to bring customers and providers together.

    Luisa

    Gehlmann Luisa

    Luisa Gehlmann, media project manager at Laudert GmbH + Co. KG

    Implementing marketing efficiently: Jack Wolfskin optimises the product communication

    From the photo to the printed catalogue: Thanks to significant process modifications, the time-to-market of Jack Wolfskin's B2B catalogue is being greatly reduced. The fluid interaction of all employees and process components - especially priint:comet - determines the success of the production process.

    Okutina

    Tatyana Okutina

    International Marketing Director

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    Rosenquist

    Nina Rosenquist



    Peter Justesen Whiteboard journey

    How PJ uses whiteboard to build a catalogue with 1000 pages and more than 7000 items with help of Page templates, Templates and Placeholder.

    Result: Considerable time reduction in production of catalogues and magazines.

5. priint:day Statements

"Thank you for the ideas and conversations!"
- Alexander Demmler, Lacuna Solutions


"Top Event!"
- Bernd Kress, timetomedia


"The expert forum for print publishing in its usual quality – highly informative, exciting, entertaining"
- Christian Münch, hybris GmbH

5. priint:day Statements

"Very good! Keep up the good work!"
- Sachin Virkar, Simkraft (Indien)


"Thank you – I'm taking away lots of inspiration"
- Sascha Nuccio, com:com GmbH


"I like the priint:day for their open, campus-like atmosphere"
- Claudia Janetzki, asap graphics Werbeagentur GmbH

5. priint:day Statements

"Perfect location, great audience, very good mix of lectures, a very good-humored Horst Huber, looking forward to the priint:book"
- Oliver Baum, Meyle+Müller GmbH & Co. KG


"Lectures and workshops offer a great environment for successful networking"
- Christian Engelmann, MEdia-Saturn IT Services GmbH


"You made my:day"
- Matthias Eckert, Vogel Druck und Medienservice GmbH