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Horst Huber

Managing Director of WERK II Medien- und Informationsges. mbH

Our thought leader: Horst Huber has been working on methods of optimising print publishing, cross media and cross-channel communication from the early 1990s onwards. Including ongoing work, he has managed some 250 projects in the fields of manufacturing, retail, mail order and publishing – making Horst Huber probably one of the most experienced consultants in the industry.

The limits of communication

Every day, new communication channels spring up like mushrooms, that help companies reach their customers and consumers, all using offline, online and mobile devices. The number of "touchpoints" where customers come into contact with the product or service, in the so-called "customer journey", grows continuously. Here, the marginal utility in the individual channels is already long reached. At the same time many channels still exist as "silos" side by side, processes and organization are not really harmonized. How can the internal borders between "offline" and "online" divisions be overcome? How can offline and online touchpoints be connected, for an integrated multi channel communication? Horst Huber gives a visionary outlook on the limits  and different facets of the communications environments of tomorrow.

5. priint:day Statements

"Thank you for the ideas and conversations!"
- Alexander Demmler, Lacuna Solutions

"Top Event!"
- Bernd Kress, timetomedia

"The expert forum for print publishing in its usual quality – highly informative, exciting, entertaining"
- Christian Münch, hybris GmbH

5. priint:day Statements

"Very good! Keep up the good work!"
- Sachin Virkar, Simkraft (Indien)

"Thank you – I'm taking away lots of inspiration"
- Sascha Nuccio, com:com GmbH

"I like the priint:day for their open, campus-like atmosphere"
- Claudia Janetzki, asap graphics Werbeagentur GmbH

5. priint:day Statements

"Perfect location, great audience, very good mix of lectures, a very good-humored Horst Huber, looking forward to the priint:book"
- Oliver Baum, Meyle+Müller GmbH & Co. KG

"Lectures and workshops offer a great environment for successful networking"
- Christian Engelmann, MEdia-Saturn IT Services GmbH

"You made my:day"
- Matthias Eckert, Vogel Druck und Medienservice GmbH